South by Southwest (SXSW) starts this coming weekend in Austin, Texas, and with the Rock Band Network going live less than a week ago, you can bet that the folks from MTV and Harmonix will be showing it off.  In addition to highlighting the RBN, they will also be participating in three different panels, including “Playing the Soundtrack,” which brings gamers and musicians together to discuss the world of music in gaming, “Reaching Your Audience on Their Terms,” which will discuss MTV’s response to the changing music environment, and “CrowdControl: Changing The Face of Media or Hype” which focuses on the global impact of social media.

Check out a list of  spots after the break of where to catch some killer Rock Band action.  If you are going, make sure to stop by and say hi to the folks at MTV and Harmonix!

RBN Demos:

ScreenBurn Arcade

• Friday, March 12, 2-6 p.m.
• Saturday, March 13, 12-6 p.m.
• Sunday, March 14, 12-6 p.m.

Spin & MySpace Loft (Harmonix-sponsored event)

• Thursday, March 18, 12-6 p.m.
• Friday, March 19, 12-2 p.m.
• Saturday, March 20: 12-6 p.m.

Spin at Stubb’s (Harmonix-sponsored event)

• Friday, March 19th, 12-6 p.m.

Panels:

“Playing the Soundtrack,” Wednesday, March 17, 12:30 p.m. in Room 12AB

Description: More bands are getting discovered by fans through video games, and musicians are admitting to being gamers themselves. So how do you get your music in the game? This panel will bring together gamers and musicians to discuss the world of music in gaming.

Participants: Moderator – Whitney Pastorek, Senior Writer, Entertainment Weekly, Dean Hudson, Director of Technology, SubPop, Cheryl Gehbauer, Director, Harmonix/MTVG, Alex Hackford, A&R Music Product Development Group, Sony PlayStation

“Reaching Your Audience on Their Terms,” Saturday, March 20, 3:30 p.m. in Room 19A

Description: MTV Music & Talent executives will discuss the changing music climate and the more personalized approach the company takes with artists. Unifying every possible screen creates the best music experience for MTV’s audience, the artists they love, and the music industry as a whole.

Participants: Amy Doyle, Executive Vice President of Music & Talent at MTV, Joe Cuello, Vice President of Creative Music Integration at MTV

“CrowdControl: Changing the Face of Media or Hype?” Sunday, March 14, 12:30 p.m. in Room 12AB

Description: A discussion about the new media democracy, citizen journalism and the wisdom of the crowd. Readers and consumers of media have exerted a new level control around how news and entertainment is created, shared and consumed. For example, Iranian citizens used social media to report on post-election activity in June 2009…

Participants: Jason Rzepka, Vice President, Public Affairs, MTV Lila King, Senior Producer, CNN.com, Randi Zuckerberg, Head of Creative & Buzz Marketing, Politics, and Social Change, Facebook Inc., Pete Cashmore, CEO and Founder, Mashable.com, Joe Kingsbury, Head of Social Media, Text 100 Public Relations

Event:

Win a Rock Band 2 bundle at the OK! Cog’aoke karaoke competition (Harmonix-sponsored event) Saturday, March 13, 10 p.m. – 2 a.m., The Scoot Inn, 1308 E. Fourth St.

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